BMW Hourglass

For the European launch of the latest model of BMW 7 series, a gigantic hourglass construction was placed on the Red Square in Moscow, Russia.

The world’s largest hourglass was filled with more than 180,000 shiny silvery balls. The balls slipped through the hourglass and gradually revealed the hidden BMW flagship model in a style never seen before.

The 12-meter-high glass contraption was the centrepiece of the launch reception.